OPEN MIND
- Magazine & boards design
ABOUT PROJECT
> EDITORIAL
[ 2023 ]
Blending bold design with sensitive storytelling for a public initiative.
[SERVICES]
Concept Development
Typography
Editorial Design
Image Editing
Print Design & Production Support
[CREDITS]
Client: Open Mind
Text: Lara Aerts
Photography: Ernst Coppejans
Agency: Kellerman Bureau in Actie
Art&Creative Director: Bart Schreurs
Role: Lead Designer
Open Mind is a non-profit foundation dedicated to raising awareness around complex social issues through artistic projects. This project focused on the stories of intersex individuals, whose experiences don’t fit into traditional binary gender categories.
We created a visual identity for outdoor display boards and a magazine that used soft, flowing gradients to represent the spectrum of intersex experiences. The gradients complemented the photography, ensuring that the visuals supported the message without overpowering it. Our flexible layout mirrored the fluidity of the subject matter, emphasizing that nothing in these stories is rigid—everything shifts and evolves.
The technical challenge of creating custom gradients was solved by extracting colors from each photograph and using the gradient mesh tool to develop soft transitions that harmonized with the imagery. After multiple rounds of color-proofing and refinement, the final designs were bright, authentic, and attention-grabbing.
These display boards traveled through major Dutch cities, inviting the public to engage with powerful stories of life beyond the binary. The emotional response from viewers showed the impact of these thoughtfully crafted visuals, spreading awareness in every space they appeared.
We are always open for new and exciting opportunities and we are never not on the lookout for talents and bright minds.
[ BRANDS WE DESIGNED FOR ]
SOLVING PROBLEMS
WITH DESIGN
Driven by our love for design, we bring a touch of the extraordinary to every project.
© 2023—2024 NICETODESIGN studio
SOLVING PROBLEMS
WITH DESIGN
Driven by our love for design, we bring a touch of the extraordinary to every project.
© 2023—2024 NICETODESIGN studio
OPEN MIND
- Magazine & boards design
ABOUT PROJECT
> EDITORIAL
[ 2023 ]
Blending bold design with sensitive storytelling for a public initiative.
[SERVICES]
Concept Development
Typography
Editorial Design
Image Editing
Print Design & Production Support
[CREDITS]
Client: Open Mind
Text: Lara Aerts
Photography: Ernst Coppejans
Agency: Kellerman Bureau in Actie
Art&Creative Director: Bart Schreurs
Role: Lead Designer
Open Mind is a non-profit foundation dedicated to raising awareness around complex social issues through artistic projects. This project focused on the stories of intersex individuals, whose experiences don’t fit into traditional binary gender categories.
We created a visual identity for outdoor display boards and a magazine that used soft, flowing gradients to represent the spectrum of intersex experiences. The gradients complemented the photography, ensuring that the visuals supported the message without overpowering it. Our flexible layout mirrored the fluidity of the subject matter, emphasizing that nothing in these stories is rigid—everything shifts and evolves.
The technical challenge of creating custom gradients was solved by extracting colors from each photograph and using the gradient mesh tool to develop soft transitions that harmonized with the imagery. After multiple rounds of color-proofing and refinement, the final designs were bright, authentic, and attention-grabbing.
These display boards traveled through major Dutch cities, inviting the public to engage with powerful stories of life beyond the binary. The emotional response from viewers showed the impact of these thoughtfully crafted visuals, spreading awareness in every space they appeared.
We are always open for new and exciting opportunities and we are never not on the lookout for talents and bright minds.
[ BRANDS WE DESIGNED FOR ]
SOLVING PROBLEMS
WITH DESIGN
Driven by our love for design, we bring a touch of the extraordinary to every project.
© 2023—2024 NICETODESIGN studio
OPEN MIND
- Magazine & boards design
ABOUT PROJECT
> EDITORIAL
[ 2023 ]
Blending bold design with sensitive storytelling for a public initiative.
[SERVICES]
Concept Development
Typography
Editorial Design
Image Editing
Print Design & Production Support
[CREDITS]
Client: Open Mind
Text: Lara Aerts
Photography: Ernst Coppejans
Agency: Kellerman Bureau in Actie
Art&Creative Director: Bart Schreurs
Role: Lead Designer
Open Mind is a non-profit foundation dedicated to raising awareness around complex social issues through artistic projects. This project focused on the stories of intersex individuals, whose experiences don’t fit into traditional binary gender categories.
We created a visual identity for outdoor display boards and a magazine that used soft, flowing gradients to represent the spectrum of intersex experiences. The gradients complemented the photography, ensuring that the visuals supported the message without overpowering it. Our flexible layout mirrored the fluidity of the subject matter, emphasizing that nothing in these stories is rigid—everything shifts and evolves.
The technical challenge of creating custom gradients was solved by extracting colors from each photograph and using the gradient mesh tool to develop soft transitions that harmonized with the imagery. After multiple rounds of color-proofing and refinement, the final designs were bright, authentic, and attention-grabbing.
These display boards traveled through major Dutch cities, inviting the public to engage with powerful stories of life beyond the binary. The emotional response from viewers showed the impact of these thoughtfully crafted visuals, spreading awareness in every space they appeared.
We are always open for new and exciting opportunities and we are never not on the lookout for talents and bright minds.
[ BRANDS WE DESIGNED FOR ]
SOLVING PROBLEMS
WITH DESIGN
Driven by our love for design, we bring a touch of the extraordinary to every project.
© 2023—2024 NICETODESIGN studio