ASTA KAYU

- Catalogue

ABOUT PROJECT

> EDITORIAL

[ 2024 ]

Introducing a new player in sustainable furniture with a sophisticated, eco-conscious catalogue.


[CREDITS]

Client: Asta Kayu

Text: Arsha Yuditha Amiranti

Agency: Niceto Design

Art Director: Nataliia Bazaka

Asta Kayu, a sustainable furniture company blending Indonesian heritage with environmental responsibility, needed a catalogue to establish themselves in the market. The challenge was to create a visual presentation that communicated the luxury and durability of their handcrafted teakwood furniture while staying true to their eco-friendly values.

We designed a sleek, minimalistic catalogue that used earthy tones to reflect the natural materials and sustainability focus. With no established visual identity, we developed one from scratch—combining elegance with environmental consciousness. By grouping stock images based on similar angles and meticulously editing their colors, we ensured a cohesive and polished look across the catalogue.

The final product, available in both print and digital formats, positioned Asta Kayu as a sophisticated and sustainable brand. The catalogue not only showcased their high-end craftsmanship but also helped secure a client appointment within the first month of its release, marking a successful launch for the company in a competitive market.

We are always open for new and exciting opportunities and we are never not on the lookout for talents and bright minds.

[ BRANDS WE DESIGNED FOR ]

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SOLVING PROBLEMS
WITH DESIGN

Driven by our love for design, we bring a touch of the extraordinary to every project.

NICETO

© 2023—2024 NICETODESIGN studio

SOLVING PROBLEMS
WITH DESIGN

Driven by our love for design, we bring a touch of the extraordinary to every project.

NICETO

© 2023—2024 NICETODESIGN studio

ASTA KAYU

- Catalogue

ABOUT PROJECT

> EDITORIAL

[ 2024 ]

Introducing a new player in sustainable furniture with a sophisticated, eco-conscious catalogue.


[CREDITS]

Client: Asta Kayu

Text: Arsha Yuditha Amiranti

Agency: Niceto Design

Art Director: Nataliia Bazaka

Asta Kayu, a sustainable furniture company blending Indonesian heritage with environmental responsibility, needed a catalogue to establish themselves in the market. The challenge was to create a visual presentation that communicated the luxury and durability of their handcrafted teakwood furniture while staying true to their eco-friendly values.

We designed a sleek, minimalistic catalogue that used earthy tones to reflect the natural materials and sustainability focus. With no established visual identity, we developed one from scratch—combining elegance with environmental consciousness. By grouping stock images based on similar angles and meticulously editing their colors, we ensured a cohesive and polished look across the catalogue.

The final product, available in both print and digital formats, positioned Asta Kayu as a sophisticated and sustainable brand. The catalogue not only showcased their high-end craftsmanship but also helped secure a client appointment within the first month of its release, marking a successful launch for the company in a competitive market.

We are always open for new and exciting opportunities and we are never not on the lookout for talents and bright minds.

[ BRANDS WE DESIGNED FOR ]

  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand

SOLVING PROBLEMS
WITH DESIGN

Driven by our love for design, we bring a touch of the extraordinary to every project.

NICETO

© 2023—2024 NICETODESIGN studio

ASTA KAYU

- Catalogue

ABOUT PROJECT

> EDITORIAL

[ 2024 ]

Introducing a new player in sustainable furniture with a sophisticated, eco-conscious catalogue.


[CREDITS]

Client: Asta Kayu

Text: Arsha Yuditha Amiranti

Agency: Niceto Design

Art Director: Nataliia Bazaka

furniture-catalogue-spread

Asta Kayu, a sustainable furniture company blending Indonesian heritage with environmental responsibility, needed a catalogue to establish themselves in the market. The challenge was to create a visual presentation that communicated the luxury and durability of their handcrafted teakwood furniture while staying true to their eco-friendly values.

furniture-catalogue-page
furniture-catalogue-page

We designed a sleek, minimalistic catalogue that used earthy tones to reflect the natural materials and sustainability focus. With no established visual identity, we developed one from scratch—combining elegance with environmental consciousness. By grouping stock images based on similar angles and meticulously editing their colors, we ensured a cohesive and polished look across the catalogue.

furniture-catalogue

The final product, available in both print and digital formats, positioned Asta Kayu as a sophisticated and sustainable brand. The catalogue not only showcased their high-end craftsmanship but also helped secure a client appointment within the first month of its release, marking a successful launch for the company in a competitive market.

We are always open for new and exciting opportunities and we are never not on the lookout for talents and bright minds.

[ BRANDS WE DESIGNED FOR ]

  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand
  • Brand

SOLVING PROBLEMS
WITH DESIGN

Driven by our love for design, we bring a touch of the extraordinary to every project.

NICETO

© 2023—2024 NICETODESIGN studio